193 startup companies have applied to pitch at the third AARP Health Innovation@50+ LivePitch taking place May 9th in Boston. Our expert advisory board and review committee are now reviewing all the applications. They will select 10 LivePitch finalist companies and 5 Concept Pitch finalist companies. These companies will be announced in March. The 15 startups will be invited to Boston to pitch on stage on May 9th to our stellar line up of judges, an audience of leading investors and to AARP Consumers as well. Plus, the 10 LivePitch finalists receive space in the exhibit hall in order to directly connect with the thousands of 50+ consumers who will be in attendance.
Health Innovation@50+ is a part of the AARP Spring 2014 Life@50+ National Event & Expo (May 8-10, 2014) in Boston, which is attended by 15,000+ AARP members and guests from across the U.S. and the globe. Our powerful “dual-pitch” format allows start-ups to pitch leading venture and angel investors as well as AARP consumers – at the same time.
LivePitch finalists will each have 4 minutes to pitch, followed by 7 minutes Q&A w/Judges, followed by AARP consumer audience voting. The consumers will vote on which features they liked or disliked about the presenting company. AARP consumers will be provided handheld, wireless voting gear so they can vote in real-time for which company they feel is most likely to succeed. Concept Pitch finalists will each have 1 minute to pitch followed by 3 minutes Q&A w/Judges.
The Judges will focus on these four critical elements:
- Functionality – Is the company’s product easy to use, and does it get the job done?
- Potential – What is the company’s business model and likely profitability, size of the market, likelihood of adoption, and growth potential?
- Team / People – What experience does the team have, and can they make the product or service a success?
- Creativity/Differentiation – Why would someone use this product and/or service over alternatives?
The AARP Consumer voting will focus on these four critical elements:
- Need –Why should consumers want this product? Does the product/service address a significant unmet or under-met need? Is it unique?
- Marketing – How easy is it to get the product?
- Usage – Why is the product easy to use?
- Value – Why does the value and cost of the product makes it a “must have”? What is the value proposition? Would someone use it and/or refer it to family and friends?
Two LivePitch winners will be awarded: A Judges winner and the AARP Consumer winner.
- Judges’ Winner
Leading investors and health technology experts will pick an overall winner.
- AARP Consumers’ Winner
AARP members will vote for the overall consumer fan favorite.
One Concept Pitch winner will be chosen by a combined vote of audience members (including investors and consumers).
If you have not already registered to attend please do so now.